NAWBO Boston Social Media Workshop Update

Thank you to Adam Weiss, Steve Garfield, and Jeff Cutler for presenting our Social Media workshop on April 7th. Here are some of the notes and suggestions they were able to provide those in attendance. Blogging helps to build your own brand. It should be 80% helping those who are reading it and only 20% promoting your business. Blogs should allow for comments from those reading it for more participation results. Use DIG.com to DIG your story blog. The more people it is read, the more who dig it, the more successful it will be! Use "Technoradi" which is a ranking site for blogs for people to rank your blog.

Twitter~ You follow people, and people follow you. Put your circle of friends and competitors in your community to start to see what is out there. Use http://search.twitter.com to find the topics of interest to you. 5 things to do with Twitter~ 1. Research your target (who are they, what are they doing, build relationships). 2. Use it to build email data base. 3. Build relationships with people you meet. Tell people what you do. 4. Share your blog post on Twitter once in awhile. 5. Use it to build one to one contact with your target market.

Podcasting: Who podcasts...People with passion about connections. If they download, they are listening. Average income of podcasters in 2008 is $75k or more. 6.5 million people listen to a podcast a day. Visit www.podcastconsultant.net to see how to podcast. Use Blogtalkradio.com to record a conversation over the phone to podcast it. You Tube and Podcasting, anyone can be their own media producer today. Listeners look for great news and choose from many to get something good. Podcast shouldn't be longer than 20minutes with 2 or less topics for success!
These are just a few of the great information shared that night! Don't miss out on our next workshop on May 12th, 2009!

Women's Economic Summit Update

CONGRATULATIONS TO THE SUCCESS OF THE FIRST WOMEN'S ECONOMIC SUMMIT!

For those of you who were able to make the Women's Economic Summit, we thank you for you participation! Thank you to all of the sponsors who supported the event! The speakers content was wonderful and we were all given some valuable "take away action steps." If you missed the opportunity for these action steps, we are now taking orders for DVD purchases of the individual speakers. Each DVD will be an hour of your favorite speaker. Maybe you would like to share it with a colleague who couldn't make the event or even keep it for your own inspiration. Please contact info@nawboboston.com to request your purchase options. Cost: $25.00 for one DVD, or Three for $60.00. There are a total of 7 DVD's to choose from! This is an annual summit and we look forward to seeing you at the next one!

Picture from left to right: Elli St.George Godfrey (VP Programs Boston Chapter), Deborah Carducci (President Elect Boston Chapter), Cynthia McClain-Hill (National President NAWBO), Catherine Bernard (President Boston Chapter), JoAnne Lema (Secretary Boston Chapter), Fran Dichner (Past President Boston Chapter

NAWBO Boston Building Alliances Event

We would like to thank those that attended our event last night which brought us new light on the importance of personal attention to our relationships in business last night! Thank you to Janet Powers of DivaToolBox.com for her insight into the many ways we can improve upon our business building opportunities. Here are a few of her suggestions: Take time to get out of the office and go to the events and places that you might find not only potential clients but people who could connect you to those potential clients. Don't be afraid to work with your competition to build these alliances. Don't take your current clients for granted. They can be a great resource of referrals if you take the time to contact them for reasons other than business. This will help set you apart from your competition to show you care. Ask your clients and business resources what you can do for them first. This will keep you and your business in a favorable view. We also want to thank Janet and DivaToolBox for being a great supporter of the Women's Economic Summit. Please visit http://www.divatoolbox.com/ for this and other great resources for your personal and business lives!

Nawbo Boston Power of Emailing Workshop A Success!

Thank you to all who attended our Workshop on the Power of Email Marketing presented by Zak Barron from Constant Contact! For those of you who couldn't make it, here are some of the ideas that were shared.
For those sending emails for business purposes can protect themselves from breaking the law by doing the following:
~Provide a physical address at the bottom of the email
~Must provide a way for people to Opt. out of receiving future emails
~Processing those that request to unsubscribe with in 10 days will protect your branding
A good way to grow your data base, include a link in your email signature for those interested to be added to your mailing list.
Before sending out your emails, set up your objectives. What do you want your email to do?
~Motivate purchase; enhance customer/ brand awareness; interact with customers; increase event attendance; or bring visitors back to your website. This all determines what information to collect, what type of communication you will use, how often you will send the emails and how to measure your success.
For the subject line in you email to be successful and avoid the Spam red flag, avoid words like free, guarantee, and credit card. Never use all capital letters in your subject line. Keep the line short and too the point to grab your readers attention!
Thank you again to our Corporate Partner for presenting us with this valuable information. Please do try to make it to our next event on March 26th and our next workshop on April 7th! We look forward to seeing you there!