Thank you to all who attended our Workshop on the Power of Email Marketing presented by Zak Barron from Constant Contact! For those of you who couldn't make it, here are some of the ideas that were shared.
For those sending emails for business purposes can protect themselves from breaking the law by doing the following:
~Provide a physical address at the bottom of the email
~Must provide a way for people to Opt. out of receiving future emails
~Processing those that request to unsubscribe with in 10 days will protect your branding
A good way to grow your data base, include a link in your email signature for those interested to be added to your mailing list.
Before sending out your emails, set up your objectives. What do you want your email to do?
~Motivate purchase; enhance customer/ brand awareness; interact with customers; increase event attendance; or bring visitors back to your website. This all determines what information to collect, what type of communication you will use, how often you will send the emails and how to measure your success.
For the subject line in you email to be successful and avoid the Spam red flag, avoid words like free, guarantee, and credit card. Never use all capital letters in your subject line. Keep the line short and too the point to grab your readers attention!
Thank you again to our Corporate Partner for presenting us with this valuable information. Please do try to make it to our next event on March 26th and our next workshop on April 7th! We look forward to seeing you there!
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